Vitality Naturals Emu Oil is 100% pure and monitored throughout its whole process—from raising emus to developing a complete product for consumers. It is refined at a facility that follows the American Emu Association Emu Oil Trade Rules for certification standards for purity and quality.  We have been in business since 1995 educating and promoting the emu industry, and developed the Vitality brand of emu oil products in 2000. The Vitality Emu Oil Products are made with emu oil, natural ingredients and essential oils.